02 April 2012 | last updated at 11:55PM
By OLIVIA MIWIL|PETALING JAYA|streets@nstp.com.my
BLOWN AWAY: With hot-air balloon rides and lots of milk and cookies, Oreo’s 100th anniversary celebration takes the biscuit
IN his enthusiasm to ride on the hot-air balloon, 2-year-old Hannan Hambal, took a tumble on the grass left wet and slippery from the pounding rain earlier in the day.
He was visibly excited from receiving the packets of Oreo cookies that had "parachuted" from the Oreo hot-air balloon.
Hannan and family were among the many guests invited to Oreo's 100th anniversary celebrations that were taking place worldwide.
On that day, all the action was at Padang Astaka. A hot-air balloon was flown in to offer rides to Oreo's loyal customers and the media.
The "parachuting" cookies were thrown out of the first balloon ride by Kraft Foods Malaysia managing director Jason Chin.
Hannan and family were among the many guests invited to Oreo's 100th anniversary celebrations that were taking place worldwide.
On that day, all the action was at Padang Astaka. A hot-air balloon was flown in to offer rides to Oreo's loyal customers and the media.
The "parachuting" cookies were thrown out of the first balloon ride by Kraft Foods Malaysia managing director Jason Chin.
The three-storey high balloon could fly up to 50 metres above ground, carrying five passengers at a time.
Nurmalathy Malapermal and son Muhd Ameer Arshad, 6, waited patiently for almost 30 minutes for their turn as the rides were occasionally halted for safety reasons during strong winds.
Eventually, Nurmalathy gave up and let her husband to get on the balloon with their son instead.
Ameer, who had never been in a hot-air balloon, was on cloud nine.
"The flame above me, which 'pushes' the balloon upward, is hot," he said. He can't wait to tell his classmates all about it.
In his welcome speech, Chin said Oreo was associated with families having a fun time.
"Children nowadays are really into their gadgets, or are busy attending tuition classes and extra courses, so much so that the time left to spend with the family has become limited," he said.
The anniversary celebration, which centred on family-oriented activities, purports to present the family with quality time together, as its theme, "Gift of Bonding" suggests.
Parents and children were called on stage to perform the time-honoured ritual of "Twist, Lick and Dunk" with Oreo cookies.
It wasn't just the cookies that were dunked that day.
Guests were plunged, with considerably less ceremony, into a pool of ping-pong balls.
The visitors clearly enjoyed the dip, as the dunk pool was the most popular after the hot-air balloon.
Games such as "Loop It", which called for hands as steady as a brain-surgeon's, and "Bow & Arrow", which did not only require the same sure hand, but also a keen eye, to hit the mark.
Treats were aplenty for visitors in the land of milkshakes and cookies.
Another 100 families, who had won Oreo's 100th anniversary contest on Facebook, will enjoy the same experience the next day.
To share its joy of turning one century with more, Oreo will dispatch its truck to dispense happiness and cookies in many areas, all year long.
Nurmalathy Malapermal and son Muhd Ameer Arshad, 6, waited patiently for almost 30 minutes for their turn as the rides were occasionally halted for safety reasons during strong winds.
Eventually, Nurmalathy gave up and let her husband to get on the balloon with their son instead.
Ameer, who had never been in a hot-air balloon, was on cloud nine.
"The flame above me, which 'pushes' the balloon upward, is hot," he said. He can't wait to tell his classmates all about it.
In his welcome speech, Chin said Oreo was associated with families having a fun time.
"Children nowadays are really into their gadgets, or are busy attending tuition classes and extra courses, so much so that the time left to spend with the family has become limited," he said.
The anniversary celebration, which centred on family-oriented activities, purports to present the family with quality time together, as its theme, "Gift of Bonding" suggests.
Parents and children were called on stage to perform the time-honoured ritual of "Twist, Lick and Dunk" with Oreo cookies.
It wasn't just the cookies that were dunked that day.
Guests were plunged, with considerably less ceremony, into a pool of ping-pong balls.
The visitors clearly enjoyed the dip, as the dunk pool was the most popular after the hot-air balloon.
Games such as "Loop It", which called for hands as steady as a brain-surgeon's, and "Bow & Arrow", which did not only require the same sure hand, but also a keen eye, to hit the mark.
Treats were aplenty for visitors in the land of milkshakes and cookies.
Another 100 families, who had won Oreo's 100th anniversary contest on Facebook, will enjoy the same experience the next day.
To share its joy of turning one century with more, Oreo will dispatch its truck to dispense happiness and cookies in many areas, all year long.
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