STA to develop rural tourism

By Olivia Miwil

KOTA KINABALU: The Sabah Tourist Association will get big on developing rural tourism next year to complement a move chartered by the state government.  

Its president Tonny Chew said the association has about 100 members consist of travel agents, accommodation providers, tour guides among others.

“Next year will be the third year the association is promoting tourism products such as handicraft and eco-tourism at lesser- known destinations in the state.

“Among the familiarisation trips to be organised are visits to Kudat, Tenom valley, Sandakan, Tawau and Semporna,” he said during a get-together event held here recently.

In previous years, the association made several trips including Tunku Abdul Rahman Park, Kota Belud, Kota Marudu and Pitas.

He also attributed the success of those projects with great support from the government agencies and ministries. 

Chew added their trips will be participated by the association members and media to better understand those destinations.

Sabah Tourism, Culture and Environment ministry had recently announced the direction of the industry will be towards benefitting everyone including those small stakeholders.

The state government has also allocated a budget of RM228 million for tourism development next year.

Chew said in developing tourism, he hoped its members will work together instead of focusing too much on competing among each other.

“Competition is good, but when stakeholders sharing information it will be a win-win situation for everyone.





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