Sabah is ahead of Klang Valley in eWallet adoption

 By Olivia Miwil - November 1, 2021 @ 8:19pm

Sabah Tourism, Culture and Environment minister Datuk Jafry Ariffin (fourth right) launches e-wallet Mansau Sabah Boostku campaign as part of moving towards cashless tourism industry. -NSTP/OLIVIA MIWIL'

KOTA KINABALU: Sabah is ahead in adopting eWallet compared to Klang Valley.

Since the Covid-19 pandemic last year, E-wallet Boost user base has grown by 75 per cent to a total of 9.4 million users.

Boost Biz chief executive officer Eric Chong said its users had grown by 75 per cent or 9.4 million and 64 per cent growth with over 375,000 merchants.

"But I am happy to point out that Sabah is the home of our most active merchant base.

"According to our user and merchant data, comparing the first half of 2021 to first half of 2020, Sabah's cashless adoption and use exceeds the national average," he said during the launching of Mansau Sabah Boostku campaign to incentivise spending amongst travel and tourism businesses by giving RM100 credit to Boost users.

Chong added that the monthly average gross transaction value (GTV) of the 12 month period from August 2020 and July 2021, Sabah ranks the highest GTV with 2.6 times compared to Selangor, which is the second highest state.

During the 6-month period from November 2020 and April 2021, the number of transactions exceeded nationwide growth rate by two times.

The average weekly GTV per user for Sabah grew 16 per cent since last year.

"The average spend per user in Sabah has maintained higher than the nationwide average since we started Boost in 2017.

"Weekly active merchant growth exceeded nationwide by 2.2 times," he said.

Chong said Boost had also recently launched CarProtect, a comprehensive car insurance protection product with an added feature of renewing road tax via the Boost app.

He also said Boost was currently running a Go E-Commerce onboarding campaign to assist Micro, Small and Medium Enterprises to shift their businesses online at zero cost.