KK rebrands markets as Anjung Kinabalu to incorporate local elements

 By Olivia Miwil - June 7, 2024 @ 1:56pm

Tourist markets in the state capital will now collectively be known as Anjung Kinabalu. - NSTP/Olivia Miwil

KOTA KINABALU: Markets that tourists usually frequent for souvenirs and food have been collectively rebranded as "Anjung Kinabalu", said Kota Kinabalu City Mayor Datuk Seri Dr Sabin Samitah today.

The rebranding involved all the market and commercial premises in the state capital here, including the night market, handicraft market, Sinsuran market, fruits market and fish market.

"The name 'Anjung Kinabalu' is derived from other nearby premises that are also named using the word 'anjung', such as Anjung Senja, Anjung Selera and others.

"We want to introduce this area with an element of Sabah, which is Kinabalu, referring to Mount Kinabalu.

This will make it easier for tourists to remember the name when they come to Kota Kinabalu to find a place to buy pearls, fish or food products," he told the media after the launching of the signboard and the month-long "Harum Kinabalu" campaign at Anjung Kinabalu.

Present were Sabah state secretary Datuk Seri Safar Untong and Sabah Puspanita chairman Datin Seri Datuk Dr Nuinda Alias.

Sabin also said that the rebranding aimed to eliminate the association of the commercial areas with foreign elements.

He cited the handicraft market, which was unofficially called "Pasar Filipina" among the public, and such a name was never in the records of Kota Kinabalu City Hall.

"Probably it is known as such due to the fact that the goods could be from the Philippines. Actually, it used to be a settlement for Filipinos under the United Nations High Commissioner for Refugees, but the programme is long over," he said.

This will make it easier for tourists to remember the name when they come to Kota Kinabalu to find a place to buy pearls, fish or food products," he told the media after the launching of the signboard and the month-long "Harum Kinabalu" campaign at Anjung Kinabalu.

Present were Sabah state secretary Datuk Seri Safar Untong and Sabah Puspanita chairman Datin Seri Datuk Dr Nuinda Alias.

Sabin also said that the rebranding aimed to eliminate the association of the commercial areas with foreign elements.

He cited the handicraft market, which was unofficially called "Pasar Filipina" among the public, and such a name was never in the records of Kota Kinabalu City Hall.

"Probably it is known as such due to the fact that the goods could be from the Philippines. Actually, it used to be a settlement for Filipinos under the United Nations High Commissioner for Refugees, but the programme is long over," he said.